Newsletters: What Do They Mean for my Business?
We have all subscribed to one newsletter or another. It's usually because we are interested in the industry or topic it surrounds. It might be because they've made a low-risk offer that we impulsively couldn't refuse. You probably felt the information would be useful or had a high value to it.
As a business owner, you should know how a newsletter can help your business, and what to watch out for that might hurt your business.
Keeping in Touch- Newsletters are a great way to keep in touch with your clients. Keep them updated about any new products or services you're providing or if you've added something to your web site or business process that would help ease of function for the end user. Your client might appreciate seeing updates or just hearing from you to know that your business has them in mind.
Promotional Use- A good way to promote your business, a new campaign you're running or new products and services you're offering is through a newsletter. You can use your newsletter to offer subscribers first "dibs" on something new or include a subscriber-only coupon. Giving them something special just for them will make them want to keep receiving your correspondence. As we all know, updating your content regularly not only helps keep your inventory fresh, but it may help bring your viewers back for more, time and time again.
Get Your Audience Involved!- What if you were to offer a contest? or user survey? Getting your audience involved is not only a way to keep them engaged, but you can also obtain useful feedback that can help you in your future development. Remember that we are trying to sell to the client, so it's wise to offer them something they want, what they'll need and always give them options!
Include High Value Content- You wouldn't subscribe to a newsletter with content that isn't useful to you, would you? Be sure that your newsletters are chock-full of information your user will find interesting and useful.
Watch Out!- Remember that those who join your newsletter, do so because they choose to. Just because you get someone's business card, doesn't mean they automatically "opt-in." If you meet someone new and they offer their card, maybe you can ask if they would like to be part of your newsletter. Being thoughtful will keep everyone content and save you from the label "spammer."